CM 9300 - Foundations in Communication Theory

1105 pages. 2 volumes. Provides students and researchers with a comprehensive overview of contemporary communication theory. More than 300 entries address topics related not only to paradigms, traditions, and schools, but also metatheory, methodology, inquiry, and applications and contexts.

858 pages. 2 volumes. Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.

1095 pages. 2 volumes. Provides information about health, environment, and technology, as well as science itself, to improve our understanding of how people think, form opinions, and process information.

4000 pages. 9 volumes. Complements the first edition. Highlights the expanding influence of economics in social science research and features new articles and biographies contributed by scholars from around the world on a wide array of global topics in the social sciences. The 1st edition is also searchable through Gale eBooks (formerly Gale Virtual Reference Library).

1014 pages. 2 volumes. Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research. Covers every major facet of qualitative methods, including access to research participants, data coding, research ethics, and the role of theory in qualitative research.