Encyclopedia of Survey Research Methods
Edited by Paul J. Lavrakas. Thousand Oaks, CA: Sage Reference, 2008. 494 pages. 2 volumes. Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses.