194 pages. Offers the basic principles of conducting this kind of study, then examine a wide variety of design options available to the researcher, including their strengths and weaknesses and when to use them.
154 pages. Provides step-by-step guidance for students who will be conducting their first surveys to collect factual information, measure attitudes, and evaluate products, services, and programs using questionnaires.
Systematic, practical, and accessible, this is the first book to focus on finding the most defensible design for a particular research question. Thoughtful guidelines are provided for weighing the advantages and disadvantages of various methods, including qualitative, quantitative, and mixed methods designs.
Selected Communication Studies eBooks
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Taking a global and interdisciplinary approach, this book explores the role of modern media, including the internet, television, mobile media and video games, in the development of children, adolescents, and childhood. It covers both critical/qualitative and quantitative approaches to the topic
This book situates health communication within its social context. It provides a critical overview of three key disciplinary areas: education, psychology and communication. Drawing on international examples throughout, the book challenges the underlying assumptions that drive the design and delivery of health promotion interventions.
A corporate crisis situation is an integral part of a company's life cycle. By reducing complexity through arranging and organising complexity, the first generation of a new strategic multinational crisis communication model will be developed based on the system-oriented approach.