Social Media and Academia

Web 1.0: The Static Web -- Websites, E-newsletters, And "Donate Now" Campaigns -- Web 2.0: The Social Web -- Getting Started With SocialMedia -- Facebook And Facebook Apps -- Twitter And Twitter Apps -- Youtube And Flickr -- Linkedin -- Blogging -- Web 3.0: The Mobile Web -- Social Media And The Mobile Web -- Mobile Websites -- Group Text Messaging And Text-To-Give Technology -- Smartphone Apps -- What's Next?

All humans are entrepreneurs : The new world of work ; Why the start-up of you ; Why us? ; Why the urgency? ; The path to the future -- Develop a competitive advantage : Three puzzle pieces inform your direction and competitive advantage ; Fit the pieces together -- Plan to adapt : Adaptive start-ups, adaptive careers ; ABZ planning ; Plan A: Almost ready, aim, fire, aim, fire, aim, fire ; Plan B: Pivot as you learn ; Plan Z: Jump on your lifeboat and regroup -- It takes a network : Build genuine relationships ; The structure and strength of your existing network ; How to strengthen and maintain your network -- Pursue breakout opportunities : Mind on the fire ; How to find and generate career opportunities -- Take intelligent risk : Assessing and managing risk ; Short-term risk increases long-term stability -- Who you know is what you know : Navigate professional challenges with network intelligence ; Synthesize information into actionable intelligence.

Introduction -- Getting Started—The Strategy -- Getting Started—The Platforms -- Taking It to the Next Level -- Success Stories -- Fails and Fiascos -- The Future -- Conclusion -- Glossary of Social Terms and Technologies --
Social Media Reading and Resource List

"Learn how to: maximize your presence online; reach a much wider audience; increase book sales; establish yourself as a credible expert; create a trustworthy brand; use search engine optimization techniques that will increase your visibility on the Web; drive targeted traffic to your website or blog; effectively use Facebook, Twitter, LinkedIn, and YouTube; engage readers through articles, newsletters, audio podcasts, and videos."

Hacking on Twitter Data -- Microformats: Semantic Markup and Common Sense Collide -- Mailboxes: Oldies but Goodies -- Twitter: Friends, Followers, and Setwise Operations -- Twitter: The Tweet, the Whole Tweet, and Nothing but the Tweet -- LinkedIn: Clustering Your Professional Network for Fun (and Profit?) -- Google Buzz: TF-IDF, Cosine Similarity, and Collocations -- Blogs et al.: Natural Language Processing (and Beyond) -- Facebook: the All-in-One Wonder -- The Semantic Web: A Cocktail Discussion.

"In the last five years social media have played an increasing role in emergencies and disasters. Social media sites rank as the fourth most popular source to access emergency information. This report summarizes how social media have been used by emergency management officials and agencies. It also examines the potential benefits, as well as the implications, of using social media in the context of emergencies and disasters." Congressional Research Service Report for Congress

Leveraging Social Networking for Success -- Using Social Media for Professional Development -- Social Media Basics -- Creating and Tracking your Online Personal Brand -- Using LinkedIn -- Making the Most of LinkedIn -- Using LinkedIn to Build Your Brand -- Twitter: Why You Should Tweet -- Getting Started with Twitter -- Getting the Most from Twitter -- Making the Most of Facebook -- The Benefits of Blogging -- Getting Started with Your Blog -- More Tools to Extend your Reach and Reputation.

Roelof Botha, Sequoia Capital: YouTube, Xoom, Green Dot, Dropbox, AdMob -- Mike Maples, Floodgate Fund: Twitter, Chegg, Digg, Demandforce, ngmoco:), SolarWinds, ModCloth -- George Zachary. Charles River Ventures: Twitter, Yammer, Millennial Media, Jambool, Scribd, Metaplace -- Sean Dalton, Highland Capital Partners: Starent Networks, Altiga Networks, Telica, PA Semi -- Alex Mehr, Zoosk -- Howard Morgan, Idealab: Overture/Go To, Citysearch, eToys, Snap; First Round Capital: Mint, my Yearbook -- Tim Draper, DFJ: Baidu, Skype, Overture, Hotmail, Parametric Technologies, Focus Media, AdMob -- Osman Rashid, Chegg -- Harry Weller, NEA: Groupon, Opower -- David Cowan, Bessemer Venture Partners: LinkedIn, Smule, Zoosk -- Michael Birch, Bebo, Birthday Alarm -- Mitchell Kertzman, Hummer Winblad Venture Partners -- Scott Sandell, NEA: Salesforce, WebEx, Bloom Energy -- Gus Tai, Trinity Ventures: Blue Nile, Photobucket, Modulus, zulily, Trion Worlds -- Steven Dietz, GRP Partners: DealerTrack, TrueCar, Bill Me Later, Koral, UGO Entertainment -- Paul Scanlan, MobiTV -- Ann Winblad, Hummer Winblad Venture Partners: Hyperion, The Knot, Dean & Deluca, Net Perceptions -- Jim Goetz, Sequoia Capital: AdMob -- Roger Lee, Battery Ventures: Groupon, Angie's List, TrialPay -- Ken Howery, Founders Fund: PayPal, Facebook, SpaceX, ZocDoc -- Alfred Lin, Sequoia Capital: Zappos -- Kevin Hartz, Xoom, Eventbrite -- Eric Hippeau, Lerer Ventures; SoftBank Capital: The Huffington Post, Yahoo!, Danger -- David Lee, SV Angel: Twitter, Foursquare, Flipboard, Dropbox, AirBnB -- Ted Alexander, Mission Ventures: MaxLinear, RockeTalk, Enevate -- Robert Kibble, Mission Ventures: Greenplum, Shopzilla, Sandpiper Networks -- Rajib Laroia, Flarion Technologies -- Jim Boettcher and Kevin McQuillan, Focus Ventures: PCH International, Starent, Pure Digital, PA Semi, Aruba Networks, Financial Engines, Centrallity, DATAllegro -- Mike Hodges, ATA Ventures: Telium, Zoosk, Biometric Imaging -- Alan Patricof, Greycroft Partners: Apple, AOL, Office Depot, Audible, The Huffington Post -- Ben Elowitz, Blue Nile, Wetpaint -- Vish Mishra, Clearstone Venture Partners: PayPal, Overture, Cetos, Mimosa, Ankeena, Kazeon -- Rich Wong, Accel Partners: Angry Birds, Atlassian, AdMob 3LM -- Randy Komisar, Kleiner Perkins Caufield & Byers: LucasArts, WebTV, TiVO, Pinger, Transphorm -- Peter Wagner, Accell Partners: Fusion-io, Opower, ArrowPoint Communications, Riverbed Technology, Redback Networks.

Online marketing basics -- Websites, blogs, and SEO -- Social media marketing: what you need to know before you start -- Facebook -- Twitter -- LinkedIn -- Video: the next frontier -- Creating a social media policy for your organization -- A final word on social media: tools for attracting even more business -- Burning questions and answers: taking questions and dishing out answers and advice -- Social media marketing case studies: regular folks, great stories.

An introduction to social media marketing -- Goal setting in a social environment -- Achieving social media mastery: networking and implementing strategy -- Participation is marketing: getting into the game -- Using blogs to communicate, influence, and learn from your constituents -- Microblogging magic: how Twitter can transform your business -- Getting social: Facebook, MySpace, LinkedIn, and other social networks -- Informing your public: the informational social networks -- Leaving your mark: how to rock the social bookmarking space -- Social news brings you page views -- New media tactics: photography, video, and podcasting -- Sealing the deal: putting it all together.