International Entrepreneurship

Harvard Business Review article on the SWOT process suggests "By looking at the external conditions first and internal attributes second, you will generate a better set of clear-cut and supported ideas for moving forward."

8 page document to help students understand the need for and use of a SWOT analysis.

Business News Daily article about SWOT and how it can successfully help a business

Article providing examples of SWOT analysis of the Coco-Cola, Airbus, and Zara companies

BPlans article provides a SWOT analysis of 6 different companies including a Craft beer brewery, Medicinal herb nursery, a Pie shop and frozen pie distributor, an Etsy store that sells hats, a Plastics recycling center, and a Medical services provider