2343 pages. 6 volumes. Covers all significant dimensions of journalism, including print, broadcast, and Internet journalism; US and international perspectives; history; technology; legal issues and court cases; ownership; and economics. The set contains more than 350 signed entries under the direction of leading journalism scholar Christopher H. Sterling of The George Washington University.
858 pages. 2 volumes. Discusses the major theoretical approaches to the field, including direct and limited effects theories, agenda-setting theories, sociological theories, framing and priming theories, and other past and present conceptualizations. Focuses on important political messages such as political speeches, televised political advertising, political posters and print advertising, televised political debates, and Internet sites.
494 pages. 2 volumes. Covers all major facets of survey research methodology, from selecting the sample design and the sampling frame, designing and pretesting the questionnaire, data collection, and data coding, to the issues surrounding diminishing response rates, confidentiality, privacy, informed consent and other ethical issues, data weighting, and data analyses.
1014 pages. 2 volumes. Defines and explains core concepts, describes the techniques involved in the implementation of qualitative methods, and presents an overview of qualitative approaches to research. Covers every major facet of qualitative methods, including access to research participants, data coding, research ethics, and the role of theory in qualitative research.