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Company Research

guide to the techniques and tools for researching a company

Company Websites

Remember to check your company's website for information!  While company-produced information has a bias in favor of the company, you will be able to find out a great deal about the company's mission, activities, and if the company is publicly-trade, investment-related data. 

You will probably be able to find most company website by search on Google.  Company profiles, such as those found in the Company Profiles section of this guide, usually list the URL for the company website as well.

Annual Reports

The Annual Report to Shareholders is prepared by the company itself to communicate the year's business activities. It is primarily directed to shareholders, potential investors, employees, and others interested in the financial performance of the company and what plans they have for the future. Often it is used as a public relations tool.

Many companies publish their annual report on their website. Some previously listed sources under Basic Information and Company Profiles provide a company's web address. A company's website is often their name in the body of the URL (address). For example, the home page for Coca-Cola Company is

An Internet search engine can be used to find a company's Web address. Use the company's name as the search term.

Conference Calls / Earning Calls

"An earnings call is a conference call between the management of a public company, analysts, investors, and the media to discuss the company’s financial results during a given reporting period, such as a quarter or a fiscal year. An earnings call is usually preceded by an earnings report, which contains summary information on financial performance for the period." - Investopedia