Subjects
use when looking for articles or books in library databases (formal terminology) - social responsibility of business, corporate investment in communities, sustainable development, stakeholders, business ethics
Keywords
familiar or often used words - corporate social responsibility, CSR, sustainability, philanthropy
You will also want for article with the name of the company, key officers, products, brands, etc. combined with one of subjects or keywords listed above.
Ex. "Microsoft and social responsibility"
| AND |
Finds all the search words "stocks and bonds" finds results that include both words |
| OR |
Finds at least one search word "stocks or bonds" finds results that have at least one of these words |
| NOT |
Finds results that include a word but do not include another word "stocks not bonds" find results that mention stocks but do not mention bonds |
| Combining AND, OR, and NOT |
You can combine these "operators" into sophisticated searches. (stocks or bonds) and "foreign exchanges" will find results that mention either stocks or bonds, or both, and also include the phrase foreign exchanges |
| Truncation |
symbols like * or ! added to the end of word will often find variants of the word export* retrieve results with the words export, exports, exporting |
| Searching by Subject | EBSCO databases, and many others, can be search using subject terms. This "controlled vocabulary" is the formal language used by the database to cluster articles on similar topics. Check out the Thesaurus, if available, to find a list of subject words. Or, take a look at the subjects listed for an article you like. Make note of its subjects and use them to do a new search. |