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Marketing and Advertising Research

guide to marketing and advertising resources available at the Blume Library and online

Recent eBooks on Marketing topics, Click to Read (2019-2020)

cover of Designing Experiences
cover of The Context Marketing Revolution
cover of The Experience Economy
cover of Experimentation Works

Use LC to Find Print and eBooks

Library of Congress call number ranges
  • HF5410 - 5417.5 - Marketing, product distribution
  • HF5437 - 5444 - Purchasing, selling
  • HF5801 - 6182  - Advertising
  • HD 9000-9999  - Special industries & trades (for marketing of a particular product)

Library of Congress subject headings

You can search these subjects in Discover, the Library Catalog, and WorldCat. 

  • Marketing
  • Internet marketing
  • Market research
  • Advertising
  • Advertising media planning

Interlibrary Loan

If our library does not have a book or article you need, St. Mary's University students, faculty and staff may order it through Interlibrary Loan (ILL).

Don't forget to ask a librarian for help if you have questions.

Get a Public Library Card

You can get a public library card in San Antonio and in Bexar County if you live in the county, including in the St. Mary's University dorms.  Our local public libraries offer databases, books & eBooks, eAudiobooks, videos, and more. 

You should get a local public library card to increase your access to library materials.