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Marketing and Advertising Research

guide to marketing and advertising resources available at the Blume Library and online


Encyclopedia database offer marketing and advertising titles in their business collections. 

Search for marketing and advertising topics in the following databases.

Encyclopedias in Discover

Discover is a meta-search that finds resources on a huge variety of topics, including encyclopedias on marketing and advertising topics.  

Background resources include encyclopedias, dictionaries, and handbooks.  Try using these words along with a marketing or advertising term. Limit to Monographs (for print and eBooks) or eBooks if you only want digital books.  I recommend limiting by Published Date.

You will find a Discover example after the Discover portal link.

Search example in Discover: advertising <subject> AND (encyclopedia OR handbook OR dictionary) <select a field>

Use LC to Find Print and eBooks

Library of Congress call number ranges
  • HF5410 - 5417.5 - Marketing, product distribution
  • HF5437 - 5444 - Purchasing, selling
  • HF5801 - 6182  - Advertising
  • HD 9000-9999  - Special industries & trades (for marketing of a particular product)

Library of Congress subject headings

You can search these subjects in Discover, the Library Catalog, and WorldCat. 

  • Marketing
  • Internet marketing
  • Market research
  • Advertising
  • Advertising media planning