Librarian
Katie Thonen
she, her
Contact:
Louis J. Blume Library
1 Camino Santa Maria, San Antonio, TX 78228
1 Camino Santa Maria, San Antonio, TX 78228
210-436-3422
Encyclopedias
Encyclopedia database offer marketing and advertising titles in their business collections.
Search for marketing and advertising topics in the following databases.
- Credo Reference This link opens in a new windowSearch for marketing, advertising, and other business topics in this interdisciplinary database. You can limit to Business, Finance & Economics after conducting your search.
- Gale eBooks: General Reference Collection This link opens in a new windowSearch for marketing and advertising topics in the database. Alternatively, you can select Business and then search within this sub-topic.
Encyclopedias in Discover
Discover is a meta-search that finds resources on a huge variety of topics, including encyclopedias on marketing and advertising topics.
Background resources include encyclopedias, dictionaries, and handbooks. Try using these words along with a marketing or advertising term. Limit to Monographs (for print and eBooks) or eBooks if you only want digital books. I recommend limiting by Published Date.
You will find a Discover example after the Discover portal link.
- Discover This link opens in a new window
Blume Library's primary search tool. This robust feature helps scholars find scholarly journals and articles, books, eBooks, music, videos, government information, and more. Input the keywords of your research to generate a results list full of articles and items covering the topic. Use boolean phrases (AND, OR, NOT) and other limiters to focus a search or modify a results list. This tool searches most of the Blume Library holdings including the Library Catalog of physical items and eResources.
Learn more about this powerful resource: DISCOVER
Reach out to a Blume Librarian for research assistance: RESEARCH ASSISTANCE
Use LC to Find Print and eBooks
Library of Congress call number ranges
- HF5410 - 5417.5 - Marketing, product distribution
- HF5437 - 5444 - Purchasing, selling
- HF5801 - 6182 - Advertising
- HD 9000-9999 - Special industries & trades (for marketing of a particular product)
Library of Congress subject headings
You can search these subjects in Discover, the Library Catalog, and WorldCat.
- Marketing
- Internet marketing
- Market research
- Advertising
- Advertising media planning
- Discover This link opens in a new window
