Search for marketing and advertising topics in the following databases.
Background resources include encyclopedias, dictionaries, and handbooks. Try using these words along with a marketing or advertising term. Limit to Monographs (for print and eBooks) or eBooks if you only want digital books. I recommend limiting by Published Date.
You will find a Discover example after the Discover portal link.
You can search these subjects in Discover, the Library Catalog, and WorldCat.