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Marketing and Advertising Research

guide to marketing and advertising resources available at the Blume Library and online

US Government Sources for researching markets

NAICS

The North American Industrial Classification System (NAICS) codes listed below may be used in some sources to locate marketing and advertising sources on companies, industries, employees, etc. 

Be aware that there are other possibilities.  Be sure to check the NAICS search to find more options if these examples don't help you.

  • 541613 Marketing Consulting Services
  • 541810 Advertising Agencies
  • 541820 Public Relations Agencies
  • 541830 Media Buying Agencies
  • 541910 Marketing Research and Public Opinion Polling

This U.S. Census website describes NAICS codes and includes tools to find these codes. 

NAPCS

The North American Product Classification System (NAPCS) has limited data so far.

However, when it is available, the NAPCS coding will allow users to track products and find out the industries that produce those products. For industry, it will list the products produced by the industry.