Librarian
Katie Thonen
she, her
Contact:
Louis J. Blume Library
1 Camino Santa Maria, San Antonio, TX 78228
1 Camino Santa Maria, San Antonio, TX 78228
210-436-3422
US Government Sources for researching markets
- Business Dynamics Statistics (BDS)"Provides annual measures of business dynamics (such as job creation and destruction, establishment births and deaths, and firm startups and shutdowns) for the economy and aggregated by establishment and firm characteristics."
- Census Business Builder (CBB)US Census Bureau products to access to demographic and economic data in dynamic formats. The two tools are the Small Business Edition and the Regional Analysts Edition. Each tool provides interactive maps, customizable dashboards, and download features.
- Economic Census"Every 5 years, the U.S. Census Bureau collects extensive statistics about businesses that are essential to understanding the American economy. " Includes data such as Total Number of Establishments; Value of Sales, Shipments, Receipts, Revenue; Primary Business Activity; Total Number of Employees; Total Annual Payroll; Total First Quarter Payroll; and industry specific statistics. You may want to search by state or release.
- Economic Indicators (Census)Census Department release calendar with recent data and links.
- International Trade Administration - Data & AnalysisReports, analysis, and data on key industry sectors, imports, exports, and trade data. Regional, US, and international data.
- Longitudinal Employer-Household DynamicsUS Census data, coupled with state data, on employment.
Topics include commuting, employment density, employment by sex, age, and industry, employee turnover, etc. Features the On the Map dynamic mapping tool. - Statistics of U.S. Businesses (SUSB)An annual series that provides national and subnational data on the distribution of economic data by enterprise size and industry.
NAICS
The North American Industrial Classification System (NAICS) codes listed below may be used in some sources to locate marketing and advertising sources on companies, industries, employees, etc.
Be aware that there are other possibilities. Be sure to check the NAICS search to find more options if these examples don't help you.
- 541613 Marketing Consulting Services
- 541810 Advertising Agencies
- 541820 Public Relations Agencies
- 541830 Media Buying Agencies
- 541910 Marketing Research and Public Opinion Polling
This U.S. Census website describes NAICS codes and includes tools to find these codes.
- NAICS - Introduction and SearchDescribes the NAICS classification system. Also, the Industry Research guide gives more information about NAICS and past classification systems.
NAPCS
The North American Product Classification System (NAPCS) has limited data so far.
However, when it is available, the NAPCS coding will allow users to track products and find out the industries that produce those products. For industry, it will list the products produced by the industry.
- North American Product Classification System (NAPCS)In development. "a comprehensive, market- or demand-based, hierarchical classification system for products (goods and services) that (a) is not industry-of-origin based but can be linked to the NAICS industry structure, (b) is consistent across the three North American countries, and (c) promotes improvements in the identification and classification of service products across international classification systems, such as the Central Product Classification System of the United Nations."